Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.(Budweiser via AP)

NEW YORK — For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.


        Your Dream of Working From Home and Enjoying the Good Life Is Here! 

 

Budweiser joins Coke, Pepsi brands in sitting out Super Bowl

Why Is Budweiser Involved in Promoting Vaccines?

Companies that are running ads this year face a number of challenges. Super Bowl ads are usually developed months in advance and shot in the fall, meaning that ads airing in two weeks were shot under costly pandemic conditions and without any idea how the presidential election would turn out. That further complicates the already delicate process of striking a tone that acknowledges what’s happening with the world, managing to either entertain or tug at viewer heartstrings and finding a way to tie it all back to their brand.

Go here to read the entire article =>https://bangordailynews.com/2021/01/25/national-business/budweiser-joins-coke-pepsi-brands-in-sitting-out-super-bowl/